The company said that it will provide a modern take on the appearances of the characters — which Mars calls “lentils” — and give them more nuanced personalities.
Some of the changes to the M&M characters include making two of them less stereotypically feminine.
“Our ambition is to upend the expected, break through barriers, and discover the little joys shared in everyday life.
Quaker Oats’ Aunt Jemima brand pancake mix and syrup — part of PepsiCo —rebranded last year because it said that Aunt Jemima was based on a racial stereotype.