Indeed, the unique technology for the Endurance pickup truck, placing the motors into the truck’s four wheels as the only moving parts, still seems to have some promise.
Undoubtedly, the company will face an uphill battle as it overcomes the serious image problems stemming from allegations it misled investors and the public about the number of firm orders.
In a regulatory filing last week with the U.S.
Many of those potential buyers who expressed a willingness to give the truck a try early on were right here in Ohio.
Let’s face it, the Endurance will be hard-pressed to compete with new EV pickup trucks being developed by well-established manufacturers like Chevrolet and Ford.
The company might consider hiring trained service technicians and create a locally operated service center inside a portion of the sprawling LMC complex in Lordstown.
At the end of the day, the technology still seems promising, but it’s the marketing and sales that will need help.
We, like everyone in the Mahoning Valley and Ohio, should be pulling for this company’s future.