Kimmel’s dream came to fruition after SoFi Stadium and the late night host entered into an unprecedented multi-year partnership to grant Kimmel the official naming rights partner of L.A.
The game does not mark the late night host’s first association with the brand new, $5 billion stadium complex.
We cannot think of a better way to bring sports and entertainment together than by collaborating with celebrated late-night host and comedian Jimmy Kimmel on our collegiate bowl game,” said Jason Gannon, executive director, Jimmy Kimmel L.A.
Bowl will also work with additional local charities, some of which Kimmel has long supported.