But, I think one of the hidden talents of this business — and this is a big question mark if they can execute on this — but the hidden talent is pulling in customers that are not police forces.
These are businesses that can easily use that dispatch service to figure out where they need to be at what time, and selling these packages alongside things like GPS tracking and live streaming services.
This was an aspect of optionality that wasn’t even in the cards, wasn’t even on management’s radar when it was just TASER International.
They have created a suite of products where officers undergo training for how to respond to different situations, and they’re saying that they’re getting a lot more traction there as well.
My first instinct when I heard the news that Rick Smith, the co-founder and CEO of Axon, wanted to go after the consumer market — my first reaction was just sheer horror.
Now, this is an extreme scenario.
I went to my wife and I said, “Would you buy a taser?” She said, ”Where we live now, no.
One of those two things — and a lot of people responded to me on Twitter about this — is that internationally where gun laws are different, this might have a lot more appeal.
Now, I don’t know.
But he specifically said he’s not going to reveal what that is.