GB News’ launch has been marred by technical issues, but it already appears to be living up to its aggressively “anti-woke” positioning.
In a statement, IKEA said it planned to ensure it doesn’t advertise on the channel again.
Grolsch said members of the public had queried the appearance of one of its ads on GB News.
Sky Media, the ad sales arm of Sky, sells advertising space for GB News and about 130 other channels.
Stop Funding Hate said cider maker Kopparberg, skin care brand Nivea, OVO Energy, Octopus Energy and The Open University have also halted ads.
“Within days of launching, GB News commentators have attacked the England football team over their anti-racism stance, and aired dangerous claims about Covid-19.
Greg Jackson, the CEO of UK-based Octopus Energy, said in a letter to customers posted to Twitter that the company has stopped running ads on GB News, but could resume advertising in future.
A loss of advertising revenue could hamper the new channel, which media experts have said may struggle to find an audience.
GB News has secured £60 million from investors including Discovery — which has agreed to a merger with CNN parent WarnerMedia — and the hedge fund titan Paul Marshall.
Within hours of launching, the network interviewed former Fox anchor Megyn Kelly, who panned the name Prince Harry and Meghan, Duchess of Sussex, chose for their newborn daughter.