The automaker mentioned its NFT community will provide its users with the Hyundai brand experience in the metaverse by sharing NFTs depicting its mobility solutions.
The online platforms will provide an open 24/7 communications channel between the company and community members, with real-time updates on the asset value of its NFTs.
“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse,” added Schemera.