With the legal cannabis market still in its infancy and projected to grow at roughly 27 percent a year, the opportunity is there for industry leaders to do good as much as do well.
Both are valid, but I thought, Who’s in the middle? Who wants to embrace legal weed, who isn’t ashamed of saying, “Hey, I’m not gonna have three drinks Friday night, I’m gonna get high.” Leune was borne out of that excitement, of wanting to build a brand that speaks to people like me.
As a feminist, I don’t want to pay the “pink tax” that you often pay at the drugstore, like 20 percent more for a pink razor than a black one.
I saw companies like Uber launched, and people would say, “Who’s gonna ever get into a stranger’s car?” But they had a lofty idea and changed how people think about things.
This is not unique to California — it’s a trope of the industry — but we do live in a state where fire season has gotten worse every year, and all of these factors contribute directly to our business.
Each of these were part of my everyday life, and when I moved to LA thirteen years ago, white people tried to explain to me what yoga and meditation were about, and I’ve had a similar experience with cannabis.
The third thing is we support Broccoli’s Floret Coalition, which helps folks like us who want to contribute to social justice reform but don’t know where to best put our dollars.
The beautiful thing about this opportunity is that we’ll all look back and be very proud of the choices we made or very regretful of the things we didn’t do.