Pistil Data aims to stand out from the crowd of cannabis data technology companies with the breadth of its data and a focus on sales teams and brands.
Graham also had plenty of exposure to the kinds of technology that enable companies to use data and make faster decisions.
Pistil gathers a vast amount of cannabis data across the cannabis industry with the goal of enabling cannabis businesses to make better business decisions.
Pistil has developed applications for brands to provide information that can be leveraged by sales teams. Salespeople can use mobile applications to identify business opportunities, such as stores that don’t carry their products, stores that are ready for reorders and new stores opening.
Pistil is also working on a retail application, which will help cannabis retailers to better understand their local area.
The company aims to make its analytics available to any sales team in cannabis, large or small.
Eventually, the company wants to be in every state where cannabis is legal, according to Graham.
As a relatively young company, it is a bit early to be thinking about M&A, but Pistil is considering partnerships in the cannabis industry.
Pistil is adding to its technology, product development, sales and marketing teams as it scales.
The company also has relationships with angel investors in Silicon Valley and the cannabis space.
Usage will continue to be a vital metric as it works toward the goal of becoming a national player.
The team wants to understand the brand landscape and business challenges of each market to help those customers get the most value out of Pistil.