“It was a lot of ups and downs of thinking, ‘This has got to be the place.
The pandemic brought Utah’s already simmering housing market to a rapid boil, as many Americans reevaluated their priorities, left big cities and searched for homes with more space at lower price points.
1 year for Salt Lake County home sales, even though the frenzy has extended well into 2021.
So Masic did what many other buyers in the same situation did in 2020 — the only thing he could do to try and stand out from the crowd.
Ulrich said he used to have clients submit letters to “paint a beautiful, warm, fuzzy picture,” but as they started to become more common, real estate agents have since been advised to avoid them.
“We’ve discussed it as not being appropriate.
Masic said his real estate agent told him the cover letter would by no means be the “silver bullet” to buying a house.
Masic’s letter fawned over the condo’s central Salt Lake City location, its modern kitchen, its renovations, its natural light, its big windows — how buying it would achieve his hopes of living in the city within walking distance of amenities rather than the suburbs.
He wanted to sell it to somebody who really wanted to live here, really wanted to make this a home, and wasn’t looking for a quick investment opportunity.
“The majority of sellers are looking for the highest bid, which is fair,” he said.
“It’s absolutely right.
“In an ideal world, you wouldn’t even need a cover letter.