Christmas 1995, David Green was reading the Christmas advertisements, including those for his own store, and he felt commissioned by God to do something different.
David Green responded to that commission in 1996 by creating a simple newspaper ad that began: As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him.
Before long, Hobby Lobby was placing beautiful full-page ads celebrating the real meaning of Christmas, Easter, and Independence Day in newspapers across the country.