Bullock reconnected to talk about his company’s continued product innovation, its recent Series A and competing with the alcohol industry.
Bullock and his fellow co-founder Luke Anderson continue to lead the company, but Cann has added to its leadership team at the VP level.
Last quarter, the company also entered the Ontario market, and it expects to expand to British Columbia within the next few weeks, according to Bullock.
It selects best-in-breed partners in each new market, but the team stays involved in the manufacturing of its products to ensure consistency across its footprint.
Cann’s portfolio is geared toward social drinking, with varying levels of THC to allow consumers to drink based on their tolerance levels.
It also has its Hi Boy products, which contain five milligrams of THC, for consumers with a higher cannabis tolerance.
Some states are beginning to allow more products on the selling floor and increased manufacturing capacity, and Bullock hopes to see more progress there.
While Cann is often compared to other cannabis brands both in the beverage space and larger edibles category, Bullock is more interested in competing with the alcohol industry.
The company leans on its investor network not only for capital but also strategic support for building its brand.
Cann will be using the capital at its disposal to build up the raw ingredients and materials need to handle the growing volume of product demand.
Bullock is hopeful for regulatory progress at the federal level, either SAFE Banking or decriminalization.
New markets will be driving growth for Cann, as well as new dispensaries and municipalities opening up within its existing footprint.
Repeat purchase rate is an important metric for the Cann team as the company continues to expand its footprint.