The climate crisis and LGBTQ+ pride month have something in common – they’re both an opportunity for large companies to performatively demonstrate their values.
Companies are willing to change their logo to include the rainbow colours of the pride flag, unless, of course, such a move would contradict local sensibilities and harm revenues.
Similarly, companies are happy to fly the green flag in front of a receptive public, which now includes the vast majority of the EU.
The days of the classic PR tactic of using FUD – fear, uncertainty, and doubt – are over when it comes to the climate.
The airline industry responded quickly.
“The Europe that we all know and that we all want back is a Europe without barriers.