“It’s going to be my house, but we are going to use it for content,” Cralle said.
Debbie Gibbs, Bo Steele and Lucy Williams of The Steele Group | Sotheby’s International Realty had the listing.
Often traveling to other countries to source Green Front’s rugs and furniture, Cralle said he was drawn to the Spanish-design house for its international flair, which he said would complement the online content and serve as an appropriate backdrop.
He’s working with Richmond filmmaker Martin Montgomery on the documentary, and he’s enlisted local designer Avery Frank to assist with designing the interiors, which he said will be freshened up and brought up-to-date.
Cralle said the process would serve to show design options available through Green Front, which he runs with father and co-owner Richard “Dickie” Cralle.
Jonathan joined BizSense in early 2015 after a decade of reporting in Wilmington, N.C., and at the Henrico County Leader.