The Liberal government has committed to reducing carbon and other greenhouse gas emissions by up to 45 per cent below 2005 levels — but not until 2030.
For instance, Ottawa-based e-commerce giant Shopify offers an app that allows merchants and customers to purchase credits that offset the carbon-based gases produced by delivering packages.
Here’s how it will work: Invert is raising investment capital to allow it to identify and invest in carbon-reducing projects.
More than that, Invert is developing tools or apps that will allow subscribers to track their progress towards a carbon-neutral lifestyle and, down the road, give them a precise understanding of how their purchasing decisions about food, transportation and other products affect the environment.
Zekulin is a former top gun at Canopy Growth and was instrumental in landing a transformative $5 billion investment that allowed the company to expand its workforce by more than 4,000.
“We’re a start up looking to make a difference in the world and as part of that, we’re getting our finance and accounting foundation in place.
There are multiple specialists in projects for creating renewable energy or eliminating carbon, along with experts in capital markets, mergers and acquisitions and marketing.
Invert’s distinguishing feature — a lively community of like-minded enthusiasts for the cause of preventing climate change — requires critical mass to be really effective.
Canopy Growth’s founders, of course, spent years marketing a product that had been illegal for generations.
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