The beloved but little-watched on linear drama series has been canceled after four seasons on NBC.
The five remaining episodes of the series from creator Jenna Bans and Universal Television will continue to air on NBC.
Starring Christina Hendricks, Mae Whitman and Retta, Netflix boarded Good Girls before the drama about friends who become intwined in a criminal enterprise launched on NBC as part of a new business model created by then-vp content Bela Bajaria that saw the streaming giant take international and domestic SVOD rights to the series.
At the time, the model made sense for shows like Good Girls, The CW’s Dynasty and Syfy’s since canceled Nightflyers as the early sales to Netflix reduced the financial burden of pricey original scripted series.
The fourth season of the drama averaged a mere 0.7 in the all-important advertiser-coveted adults 18-49 demographic, down more than 22 percent year-over-year, and 2.74 million total viewers when factoring in seven days of delayed viewing.
The failed effort to move the series to Netflix comes after former NBC co-president of scripted Tracey Pakosta — who renewed the show multiple times during her run at the network — exited to become head of comedy at Netflix, reporting to Bajaria who now serves as vp global television.
Bajaria, a former president at Good Girls studio Universal TV, has continued to be more selective when it comes to reviving canceled broadcast series.
Netflix, during Cindy Holland’s regime, frequently picked up broadcast castoffs including ABC’s Designated Survivor, Fox’s Lucifer and Unbreakable Kimmy Schmidt, the latter of which was picked up straight to series at NBC before it moved to Netflix as an original.
Good Girls was the last of the broadcast bubble shows that were awaiting word on their futures.