From Bitcoin to Dogecoin: Gucci Will Soon Accept Cryptocurrency at US Stores – Robb Report

Crypto bros, rejoice: You’ll soon be able to pay for those Gucci 1953 horsebit loafers with your favorite digital currency.

The first stores to incorporate the digital payment method will the brand’s Wooster Street location in New York City, Rodeo Drive in Los Angeles, Miami’s Design District, Phipps Plaza in Atlanta and The Shops at Crystals in Las Vegas.

In addition to the six core cryptocurrencies, Gucci customers will also be able to use five “stablecoins” that are aligned with the US dollar, as well as Dodgecoin—yes, the cryptocurrency that started out as a joke.

In both cases, sales terminals connect with your smartphone’s cryptocurrency app to carry out the transaction, not unlike Apple Pay or Google Pay.

In March, fashion label Off-White announced that its Paris, London and Milan flagship stores would accept Bitcoin, Ethereum, Binance Coin, Ripple, Tether and USD Coin.

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