Business management software provider Cornerstone for Natural said Fresh Thyme products merchandised with its Smart Shelf Tags generated more than three times the sales of other items within their respective categories, based on SPINS retail sales data.
Fresh Thyme’s suppliers were prompted to work directly with Cornerstone for Natural to enhance the content displayed by upgrading their ELi Codes to include videos, PDFs, images, URLs and other items. The sales analysis by SPINS reflected Fresh Thyme unit sales of smart-tagged items for the 12 months ended Oct.
Tampa, Fla.-based Cornerstone for Natural noted that the Smart Shelf Tags, created in partnership with ELi Techology, help in-store shoppers better understand the benefits, features and attributes of products on the shelf, as well as the companies that make them.
“It all speaks to how important shopper education and engagement truly are at retail,” according to David Williams, executive vice president of business development at Cornerstone for Natural.