Ms. Vattovaz’s duties will be assumed by members of Fire & Flower’s senior management team as the Company continues its transition to an asset-light, technology-focused model.
Ms. Vattovaz has been instrumental to the growth of the Company’s Canadian retail business, most recently serving as the Company’s Chief Operating Officer responsible for overseeing the Company’s real estate, construction, marketing, merchandising, distribution and retail operations functions.
The Company is well-positioned for its next phase of growth through technology-driven, highly scalable, asset-light opportunities to deliver regulated cannabis products to customers in Canada and internationally.
The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital and analytics platform empowers retailers to optimize their connections with consumers.
, the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United & Flower U.S.
and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.