Palazzo Della Civiltà Italiana, that houses Fendi headquarters in Rome, served as the grand set for the video.
Colors played a key role.
They added a touch of fun and fashion frivolity to the collection, as did the adorable accessories, spanning from bags cut in the shape of bucket hats, Plexiglas mini Baguettes, ping pong rackets case holder and swimming goggles developed in collaboration with specialist Arena.
The short film depicted the models walking by the arches and on the rooftop of the Palazzo Della Civiltà Italiana hit by the light of the Roman sun at the different hours of the day and ends with the Fendi fashion parade taking over the facade of the palazzo at night.