“What’s going to matter is measurement,” said Jordan Kraft Lambert, vice president of business development for the dairy industry analytics firm VAS.
She spoke yesterday during the Dairy Business Association’s annual Dairy Strong conference, held at the Monona Terrace in Madison.
“When we measure things, we can manage things,” she said.
Connections are being formed between farms, project developers and registries, brokers and corporate purchasers to facilitate the verification and exchange of these credits.
She noted the industry lacks consistent protocols for verifying carbon reductions and a shared understanding for how to measure and evaluate them.
Panelists include: Wisconsin Transportation Secretary Craig Thompson, Milwaukee County Executive David Crowley, Madison Mayor Satya Rhodes-Conway and former Milwaukee-area Republican state Rep.