The group brings together a global network of digital, financial, e-commerce, and consumer goods firms alongside experts in sustainability, nature, and biodiversity conservation in a bid to share best practices that can encourage consumer behaviour change to curb environment impacts.
“Nature provides the air we breathe, the water we drink, the food we eat, but we have not been so kind in return,” said UNEP executive director Inger Andersen.
It follows a similar campaign launched last month by a host of corporates – including PwC, BT Group, Landsec, Reckitt, EDF, and IKEA – with a target of encouraging 100 million employees globally to take “personal climate actions” by 2025.