More than most business leaders, the billionaire has a history of cracking wise—and not so wise—on Twitter , in cameos in popular films and TV shows and in publicity events for his various companies.
He has won a global following and, for the first time, the show will be livestreamed internationally in over 100 countries via YouTube, NBC said Saturday.
His eclectic, from-the-hip style has helped the SpaceX and Tesla chief cultivate a loyal following and generate buzz around his ventures.