With major happenings like COVID-led lockdown and IPL suspension, May was quite an eventful month.
The insights have indicated that the events of May that created the majority of online chatter were issues like COVID, IPL and the most anticipated Friends Reunion.
The report indicates that cricket was trending on both Google and Twitter.
People were interested in topics like vaccines, their costs, availability, people lining up for CT Scans for detection, the rising cases of Black fungus post getting infected by COVID 19 and lack of resources- Crowdsourcing relevant data and resources.
It showed that users are looking up information about football and matches yet brands aren’t engaging on this content but football isn’t trending as much on Twitter because the audience isn’t as vast nor as vocal as-is for cricket.
The insights reveal that in these tough times, OTT viewing has increased and more and more content is pouring out at an unprecedented rate.
Good, catchy music and a great hook-step take reels to challenge up the notch and brands can be leveraging the same.
In that way, brands here can take to Instagram to promote and engage the audience with newer avenues of interests for them .