Atlanta-based Parallel is a privately-held, vertically integrated, multi-state cannabis retailer operating banners including Surterra Wellness, New England Treatment Access, The Apothecary Shoppe, and Goodblend.
“Retail Zipline helped facilitate communications across Parallel’s leaders during the COVID-19 pandemic, which allowed us to create a nimble and forward-thinking retail and operations strategy,” said Dhiab.
By utilizing the platform to engage store managers, track the execution of daily and weekly activities, and conduct pre-planning for 2021, the retailer also opened a new store during the COVID-19 pandemic using digital-only communication.