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“For farmers that adopt a new practice since harvest of 2020, that’s strip-till, no-till, increased nitrogen use efficiency or cover cropping, farmers can make essentially $3 to $30 an acre.
“We take some soil sampling at no cost of the farmer.
“It starts with the agronomy.
“For us, it’s all about transparency, both on how we talk about it — agronomy first — we’re not going to try to sell something that we don’t believe will be good for your operation.
We pay on outcomes, which means if you need to till that one given year, you’re not going to get paid on that field that year, but you’re not going to get penalized.
“We were in the tens of thousands of acres as soon as we announced and it hasn’t slowed down.