The round was led by existing investors Navy Capital and One Tower Group with participation from new investors Emerald Park Capital, an affiliate of Bryant Park Capital, and Presidio View Capital.
With over a decade of industry experience, they are known as a leading brand in the cannabis space and the pioneer of “designer weed.” The company currently operates in California and Arizona.
With the additional capital, Connected will accelerate its national expansion while maintaining control over its state-of-the-art cultivation techniques.
“We’re thrilled to bring Emerald Park Capital and Presidio View Capital into the Connected family and welcome back our long-term partners that have supported our company’s mission from the very beginning,” said Sam Ghods, CEO of Connected.
“The company’s success is largely due to their proprietary genetics as well as their ability to grow premium cannabis efficiently and at scale without compromising on quality.
“Connected is a legacy brand that’s established itself as a market leader based entirely on their unique, premium cannabis strains and flower,” said Joel Magerman, Managing Partner of Emerald Park Capital.
Connected and its partner brand, Alien Labs, acquired by Connected in 2017, recently took home a total of five top-ten wins across the Indoor Flower and Live Resin Cartridges categories of the 2021 Emerald Cup – Northern California’s premier cannabis destination and the industry’s most prestigious award.
Co-founded by Caleb Counts, a master grower, the company has created a cult-like following for its celebrated strains, and its indoor flower commands the highest wholesale price in any major legal market.