Changing the Face of the Cannabis Industry

cannabis market is valued at $33 billion, according to an analysis by market research firm Grand View Research.

But while the cannabis world continues to expand, the industry remains overwhelmingly white and difficult to break into for people of color and LGBTQ individuals.

Black people are 3.6 times more likely than white people to be arrested for marijuana possession, an April 2020 report from the American Civil Liberties Union found.

But just because your skills are transferable doesn’t mean you’ll be the right fit for this fast-paced and rapidly changing industry.

“As appealing and fresh and new as the cannabis industry is, it requires constant pivoting” to keep up with changing regulations and market conditions, Morgan says.

These jobs tend to have lower barriers to entry for those in marginalized communities, since they don’t require the same expensive licensing as “plant-touching” businesses like dispensaries.

Raising capital for a small business remains a significant roadblock for LGBTQ individuals and people of color, regardless of the industry.

Open floor plans are out; dedicated spaces for remote work and learning are in.

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