Cannabis 2022: Why Brands Really Do Matter – CB – Canadian Business

Early products didn’t deliver a consistent experience that consumers could reliably go back for, and strict regulations around marketing made brand-building all but impossible. Now, we are at the beginning of a very intentional, strategic multi-step plan to grow the Valens brands into one of the top portfolios within the adult recreation market. Robson: One […]

Cannabis ‘consumption lounges’ prepare to fire up after long delay – Crain’s Detroit Business

Enter the consumption lounge. The state has allowed consumption lounge licenses, alongside retail, cultivation, transporting and other kinds of marijuana businesses, since recreational use sales officially began in late 2019. “We’ve heard from quite a few people who have interest in that, but obviously with the pandemic, that kind of derailed their plans,” said Andrew […]

Purpose-Driven Is Profit-Driven When It Comes to Cannabis Companies – Rolling Stone

The Harvard Business Review conducted an eight-year study examining three key strategies known to drive corporate growth: creating new markets, addressing a wider swath of stakeholder needs and changing the rules of the game. It helps build trust as the cannabis industry emerges from 70 years of misinformation and misunderstanding. Consumers buy products from companies like […]

Michigan marijuana recall reversal let businesses sell contaminated cannabis – mlive.com

The recall was prompted by a lack of faith in results from Viridis, a Michigan-based laboratory with two locations. However, when a state judge reversed parts of the recall, state regulators said they had few options but to release the marijuana that failed retesting for possible sale. Aspergillus has potential to cause Aspergillosis, a lung […]

Cannabis tourism—a market waiting to be tapped, says study by | TheRecord.com

She is researching cannabis tourism as part of her post-doctoral work at the University of Guelph’s school of hospitality, food and tourism management. It is a new field of study as Canada is only the second country to legalize recreational cannabis use after Uruguay. Nepal supervised Dupej’s research, and believes cannabis tourism could put Canada […]

Congressional cannabis biz hearing (Newsletter: February 18, 2022) – Marijuana Moment

Costa Rican President Carlos Alvarado Quesada tweeted, “I support medicinal cannabis and industrial hemp, and for this I thank the deputies of the Environment Commission who accepted the recommendations to adjust the text that would legalize them. Previously he reported for Marijuana.com and MassRoots, and handled media relations and campaigns for Law Enforcement Against Prohibition […]

Fire & Flower Leans into Digital Strategy to Create Differentiation in the Cannabis Industry …

While the company does have physical stores, it is evolving to become more of a technology platform, according to CEO Trevor Fencott. As Fire & Flower becomes more of a cannabis consumer technology platform, its leadership team has evolved. The company is also in the process of listing on the NASDAQ, historically a technology exchange, […]

7ACRES Is the Luxury Cannabis Brand Reaching for the Clouds – Highsnobiety

To say the cannabis experience can be overwhelming is an understatement, even for seasoned connoisseurs.Of course, the legalization of cannabis has brought not only social, political, and medical changes, but also a large variety of brands available from coast to coast. The company says it goes to extraordinary lengths to create high-end cannabis that delivers […]

New York answers questions about cannabis legalization as regulations are drafted | WAMC

On Thursday, the state’s Cannabis Control Board gave approval to regulations that make changes to the state’s medical marijuana program. However, we will not be using the term marijuana here because it has a long history of being associated with racial profiling,” said Wright. “These taxes are used to cover the cost of the OCM’s […]

Why You Should Consider Hiring a Cannabis Architect – Greenhouse Grower

Architects are licensed professionals who have the education, training, experience, and the vision to guide you through the entire process – from initial schematic concepts all the way through construction completion. A building doesn’t just need walls and a roof – there are myriad factors like site topography, structural systems, plumbing, mechanical systems, electrical design, […]

New York plans to give $200 million to cannabis entrepreneurs of color – 11Alive.com

NEW YORK — In an ambitious move to make its new marijuana industry equitable, New York is proposing a $200 million fund to help entrepreneurs of color and some other groups get into the business. Kathy Hochul’s proposal, unveiled last month, would be among the largest sums any state has committed to try to ensure diversity and […]