When the California Cannabis Tourism Association was founded in 2017, its focus was shaped by the fact that California was one of the first states to legalize adult use of the substance.
Applegarth realized that limiting itself to California didn’t embrace CTAI’s full potential.
The goal of CTAI is to bring together the travel and the cannabis industries, facilitating destinations pairing with local cannabis attractions.
As the travel industry begins to recover, particularly with vaccine availability in the U.S., CTAI plans to return to a traditional pricing model.
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