Cannabis industry expecting sales jump for 4/20 | Worcester Business Journal

The date of April 20 has therefore become unofficially known as the national holiday for marijuana smokers across the nation.

In Massachusetts, Worcester County is something of a hot spot for pot.

Today, Worcester County has more licensed marijuana establishments than any other county in the state, with 208 total establishments, more than the next two counties, Middlesex and Plymouth, combined.

But it remains to be seen just how much impact the holiday will have on general sales across the state.

According to data from the CCC, gross total sales were around $1.4 million on April 20th, 2019 and the preceding day, almost double the total sales compared to the previous week, although they were by no means the highest daily sales of the year.

23 of last year saw the second highest gross sales ever recorded across licensed marijuana distributors in Massachusetts.

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