Following in the footsteps of Californians, Coloradoans, Arizonans, and Bay Staters, denizens of the Metaverse can now step inside a cannabis dispensary and purchase cannabis products.
However, as the tenor of state and federal law slowly shifts towards legalization, more states may become markets for cannabis products – and the brands already known to purchasers, digital or otherwise, will have an advantage once those sales are allowed.
For instance, expert budtenders can provide advice to potential clients anywhere in the world and display other products and strains that may suit the customers’ wants and price ranges – all from the comfort of the clients’ homes.
The Metaverse may ultimately serve as the great equalizer – granting smaller local brands the ability to compete with far more established brands, all through the power of the internet.
Being set up with a distinct Metaverse presence and open digital doors will enable those new clients to start making their cannabis product purchases online as soon as they are ready.
Nevertheless, before entering the Metaverse, cannabis companies should consider the individual advertising and marketing regulations of the particular states they operate in.
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