Washington, April 14, 2021 , the authority in data, analytics and business intelligence in the global cannabis industry, in partnership with Mantis Ad Network, a leading advertising network dedicated to the legal cannabis industry, releases its latest industry report, 2021 U.S.
Presenting a much-anticipated new set of cannabis consumer benchmarks, the study redefines cannabis consumer behavior in the U.S.
“The cannabis consumer, as a new target demographic, is now an attractive and lucrative consumer group that FMCPG brands, from fast food to lifestyle, are not just interested in, but actually need to connect and engage with as a critical growth and competitive planning variable,” noted New Frontier Data Founder and Executive Chair, Giadha A.
We maintain a neutral position on the merits of cannabis legalization through comprehensive and transparent data analysis and projections that shape industry trends, dynamics, demand and opportunity drivers.
Mantis is a SaaS technology company that transforms the way brands and agencies buy digital media.