Multiple pieces of bipartisan federal legislation have been created aiming to legalize the substance nationally at the federal level for those over 21 and allow states to set the rules for how to govern within their jurisdiction.
Competition to become relevant has been fierce in many areas where the substance has been legalized, especially for recreational use.
The company needs to look at design elements such as color, symbolization, and catchphrases, but they also need to consider the values and story behind the brand.
Give everyone a chance to submit ideas and discuss the values they think the company does or should stand for and take them seriously.
These brands have nailed the strategy to the point where potential customers can look at a symbol and know the company, its products, and the values it represents.
After all, there is a growing number of cannabis tourists out there who are just looking for a great experience off the beaten path.
Even the simplest things such as painting the walls of the storefront and shop with the right colors to set the tone can be a factor in building a brand you want to have.
Creating social media pages and garnering likes and followers can be a big part of that.
This type of targeted advertising can be profoundly effective at finding people within your local area that would be interested in your product and most likely to make a purchase.
Even though your advertising might be reaching more people than ever before thanks to social media, it is important to recognize that people are also seeing more ads from all over the place than ever before.
Building your cannabis brand is going to be a long process, but it will be well worth the effort.
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