A designation such as “Russian River Valley” in Sonoma, therefore, does more than just stroke the vanity of the given region—it sets and helps to preserve customers’ expectations regarding products’ location-related qualities and characteristics.
The CAP will allow regional groups of cannabis cultivators to apply for the establishment of a regional appellation that would identify the origin and source of their products and to limit the use of that appellation to certain producers whose products meet specific requirements.
In addition to bolstering the market for cannabis products from particular regions, and providing consumers the ability to distinguish between products cultivated in a particular locale, the CAP creates an incentive for growers in a particular region to work together to promote their products, establish regional credentials, and maintain a minimum quality standard.
Thus, cannabis cultivators seeking to establish regional appellations will need to invest upfront and develop financial and business relationships with fellow cultivators in their regions.
According to the CDFA, greater consensus-building in a proposed cannabis appellation of origin is critical to avoid creating appellations with overly specific or burdensome requirements, or that favor a particular cultivator over others.
Contents of Petition.
Each completed petition will be reviewed by a seven-person Petition Review Panel, which will review and provide a recommendation on the petition to the CDFA.
Notice of Use; Record-Keeping.
Since SB 67 went into effect, the CDFA has continued to move forward with implementing the CAP, and on March 5, 2021, it released several additional proposed regulatory modifications.
Groups of cultivators seeking to establish an Appellation of Origin may submit a petition to the CDFA which contains a “general description and location of the proposed geographical area” that would be subject to the appellation.
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