“Those are moments that have already proven their value,” said Beeple.
Time, Universal Music Group and Warner Music Group are among the partners working with WENEW to create these moments via NFT, or non-fungible token.
For its first auction, WENEW is partnering with Wimbledon to offer the moment Andy Murray won the Grand Slam tennis tournament in 2013, ending Britain’s 77-year streak without a male single’s winner.
For the Wimbledon auction, the winning bidder also gets to play tennis with Murray on a court at Wimbledon, along with a VIP behind-the-scenes tour, two tickets to for the 2022 men’s Wimbledon finals, and signed souvenirs.