Like many rituals, the motions required in rolling a joint become unconscious the more you do it.
Social media is full of influencers of all kinds, from lifestyle to fashion to cooking, but it is rare to find an influencer who’s centered their brand around cannabis, especially given that cannabis is not federally legal.
“Companies that don’t actually deal with the leaf but sell cannabis accessories can advertise whatever they want,” Kelly said.
Francis complimented Sands on her posts and mentioned that he would love to see her use his rolling papers for future posts.
Joel Kesselman, the CEO of RAW rolling papers, messaged Sands after she posted a rolled joint using his papers.
Even without the support from other influencers, Sands loves posting on her account and hopes it can one day be her full-time career.
With over 6,000 cannabis brands, Kelley believes that cannabis will be fully legalized nationwide at some point in the future, which will allow the industry to grow.