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For wineries, it was an inexpensive wine to make and one that helped with cash flow in the aftermath of harvest.
With those tastings suspended, consumers still can stop in and be directed to the Beaujolais Nouveau display, which will be dominated by the bottle with the colorful labels that Georges Duboeuf made famous.
Some of the PLCB’s wine specialists began to send out their weekly or bi-weekly emails touting the next tasting at their stores and what would be poured.
While Kelly couldn’t say when the resumption of in-store tastings and other events would occur, he confirmed they haven’t disappeared for good.
Meanwhile, what likely will feel like normal between now and the end of the year is an increase in business at the stores.
“If it’s something they know they are going to need, maybe stop in a couple of days early.
Kelly said the PLCB has made a small bite into the list of 43 products that it began rationing in mid-September.
“It’s a very very small subset of what we carry, but if you’re a fan of these products, it can be problematic and we understand that,” he said.
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