CEBL, the Canadian men’s basketball league, will offer its professional basketball players the option to receive a portion of their salary in cryptocurrency.
The league, which was founded four years ago, launched in 2019 with six teams, all of them owned and managed by the Canadian Basketball Ventures group.
The exchange, which has more than 300,000 users in Canada, will also become an official sponsor of the league as part of the agreement with the CEBL.
According to Charlie Aikenhead, VP of Marketing at Bitbuy, the partnership represents a significant shift in how athletes are thinking about compensation.
They referred to the case of NFL’s Russell Okung who last year became the first professional athlete in North America to be paid in bitcoin.
Mackenzie thinks this is an investment that will appreciate greatly over the next decades and insists that his decision was a no-brainer.
Cryptocurrency prices have increased significantly over the past year as both individual investors and companies sought to protect their funds in uncertain economic times due to the global pandemic.
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