Partners “have deep customer relationships domain expertise that really help our customers drive cloud and business transformation and breakthroughs,” said Huelskamp , who took over as Alteryx’s channel chief in September 2021.
“Historically, we really had a focus on the traditional channel resellers.
The company is looking to transact a greater share of its overall sales through the channel and has put into place incentives to encourage its own sales force to work with partners, according to Huelskamp.
“They are looking to us partners to help them drive market awareness in this space and to drive more opportunities,” he said.
Alteryx, founded in 2011 and based in Irvine, Calif., has itself been undergoing changes, starting in October 2020 when co-founder and CEO Dean Stoecker stepped aside from running the company’s day-to-day operations to become chairman.
Former Cisco Systems and SAP executive Paula Hansen was hired as chief revenue officer in May 2021 and was promoted to president and CRO just last month.
Alteryx has made a series of acquisitions in recent months that expand the company’s technology portfolio and provide customers with more scalable data analytics systems. In February it completed its acquisition of Trifacta, a San Francisco-based developer of data integration and transformation software.
Alteryx has operated its partner program since 2013 and over the last five years the number of partners in the program – which Huelskamp said is now in the hundreds – has increased by about 30 percent.
In June 2021 KPMG became an Alteryx Principal Alliance Partner with a focus on implementing Alteryx technology for finance and tax reporting operations.
Jackson, from partner Data Meaning, said he already gives Alteryx’s partner program high grades compared to those at other vendors his company works with.
Under the partner program revamp, Alteryx is increasing its partner organization resources, including staffing in engineering, enablement and sales support, by 30 percent, Huelskamp said.
The program offers new role-based training curriculum and certifications as an extension of the Alteryx sales and services go-to-market team enablement.