As part of the deal, the company will sell marijuana strain called The Iverson Collection that debuts this fall.
“After seeing how devoted is to this business, and him educating me on how beneficial the plant is, it just felt right.
The Answer will assist with the company’s business initiatives, such as producing exclusive merchandise in addition to cannabis and non-cannabis products.
The highlight of the partnership is The Iverson Collection, a series of cannabis strains that will be rolled out across markets in which Viola operates.
“In the same way Allen impacted the culture, we’re going to continue to impact the cannabis industry,” Harrington said.