According to cannabis software and POS company Cova, sales across the country hit an estimated $128 million on 420.
Trends across the board include flower being less popular this year, with more customers jumping to edibles and beverages; the latter increased 176%, according to Headset.
Cova reports that 647 new stores celebrated their first 420 in 2022, which is slightly higher than 2021.
With this being the first legal 420 holiday in New Mexico — adult-use retail sales began on April 1 — there’s little but a few weeks to compare the numbers to.
For its third 420 in history, Michiganers purchased $15.5 million in marijuana products, according to Michigan’s Cannabis Regulatory Agency , a new state record.
By all accounts, with more states now allowing adult-use cannabis sales, including big population states like New Jersey and New York, and possible federal legalization on the horizon, sales will continue to increase.
New Jersey sales began on 4/21, a day after the big green holiday, which was on purpose.
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