According to Vogue Business, in-store payments will be made using a QR code that customers can scan with their crypto wallet, sent by Gucci via email.
Offering in-store crypto payments is the latest in Gucci’s move into Web3.
These brands will also be competing against crypto-native fashion houses like Digitalax, Blanksoles, DRESSX, and Red DAO, which have a head start building online communities around their brands.