Talkdesk Deepens Microsoft Integrations, Adobe Summit Announcements & More News

Talkdesk, the contact center as a service provider, announced a deepened integration with Microsoft last week geared at streamlining the experience for contact center workers.

With Talkdesk completely integrated within the Microsoft Dynamics experience, specialists “can seamlessly handle cases from a single screen, leveraging click-to-call, screen pops and other features to quickly and efficiently resolve customer enquiries,” according to the company’s statement.

The Microsoft Dynamics 365 integration is also accessible via the Talkdesk AppConnect Marketplace, which features one-click access to more than 80 offerings including out-of-the-box integrations, applications, services and hardware.

This week, Loni Stark, vice president of strategy and product at Adobe, announced in a blog post, new Adobe Experience Manager capabilities aiming to combat issues plaguing customer experience management, like losing touch with what appeals to customers and the impact felt by siloed thinking and decision-making that disrupts the customer journey.

To help increase organizational content velocity, Creative Cloud-powered content automation of Adobe Experience Manager Assets are now available as a cloud service.

“We’re excited about the limitless possibilities of this upcoming integration between Creative Cloud and Adobe Experience Manager Assets, said Jeffrey Lash, Creative Operations Lead at UnderArmour, in a customer statement.

Adobe has announced an updated Real-Time Customer Data Platform , an application built for first-party data-driven customer acquisition and engagement.

Meanwhile, as expectations for personalized brand experiences remain at an all-time high, third-party cookies, which marketers have relied on to track unknown visitors, will no longer be supported in browsers.

This week Stratifyd announced Stratifyd Solutions, a no-code Smart AI offering designed to help today’s businesses that lack the time and resources to quickly uncover insights and drive value from experience, operational, and behavioral data.

MessageBird, an omnichannel communications provider, announced that it is set to acquire US-based SparkPost, a predictive email intelligence platform.

The future of communications isn’t siloed — it’s omnichannel,” said Robert Vis, CEO of MessageBird in a statement.

Channels that clients can get to by means of the stage as of now incorporate Live-talk, Video, SMS, WhatsApp, Instagram, Google Business Messages, Apple Business Chat, Voice, Messenger, WeChat, RCS, Line, and Telegram.

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