However, AMC has managed to bounce back now and has been making several small but notable changes to its business model — including a push to begin accepting cryptocurrencies as a form of payment.
The rollout has been slow and measured: initially, AMC only allowed users to buy gift cards using Dogecoin , but now, it accepts other coins and for more than just gift cards.
theatres now accepts online payments using Doge Coin, Shiba Inu, and other crypto currencies — thanks to Bitpay.
AMC CEO Adam Aron announced his company’s progress in this area on Twitter today while also reminding customers that they’ll need to update their AMC app to take advantage of the new payment options.