Roughly 12% of Americans consume cannabis which translates roughly into $60 billion in sales.
With the upward trajectory the industry is facing, it’s as crucial as ever to understand the modern day consumer.
To elaborate, consumers who earn an annual income less than $49,000 are 20% more likely to consume flower, and 39% more likely to consume pre-rolls.
Alternatively, higher income consumers who earn over $100,000 a year appear to gravitate towards more healthy, modern, and innovative avenues.
But when dividing this up by THC and CBD dominant products, the split grows further apart.
Like in any other industry, it pays to know your customers.
The primary use of zinc is in the galvanizing process, which protects iron and steel from rusting.
A 10MWh offshore wind turbine requires 4 tonnes of zinc, while a 100MWh solar panel park—enough to supply 110,000 homes—requires 240 tonnes of zinc.
Following the COVID-19 pandemic, consumers are looking for new ways to use food as medicine in a bid to help protect them against disease.