More than one third of travel intenders have booked all or parts of their next holiday, with many planning their next two holidays and over 50 per cent of travel intenders are willing to pay more to ensure a safe and seamless getaway.
This is seen in data showing half of travel intenders still plan on their next holiday being within their home state and intention to take a short, one to two night trip away within their home state has increased four times over the last six months.
“There’s no better type of content than video to showcase what an experience can really be like.
Seeking new experiences surpasses it with sightseeing the number one activity travel intenders plan on doing during their next holiday, plus a shift to 43 per cent wanting to visit somewhere new.
International intent is steadily growing and nearby locations mitigate concerns about cost and safety, with 49 per cent of travellers planning to visit neighbouring Pacific destinations in the next two years.
The evolution of the Travel + Luxury digital strategy will see select content on The Australian’s Travel vertical opened up for a new intent-driven audience.