The Fresh Market said The Club Hub, offered across all stores, is starting off with five clubs: Market Meal Kit Club, Artisan Cheese Club, Whole Panini Club, Floral Club and Coffee by the Cup Club.
Another loyalty benefit includes localized offers.
In developing the Ultimate Loyalty Experience, The Fresh Market said it researched the top loyalty and e-commerce programs and platforms worldwide to identify compelling features, functionality, technology, value propositions and use cases.
“We took all the best of the best elements from our key learnings and applied them to our brand, our guests and our business model to create the Ultimate Loyalty Experience,” according to Kevin Miller, chief marketing officer at The Fresh Market.
The Fresh Market said customers can join the Ultimate Loyalty Experience by signing up at the retailer’s website, scanning QR codes on in-store signage or using their mobile device to text “FRESH” to 31757.