Experiential Collective Free Market Playa Vista Opens

The much-anticipated Free Market Playa Vista experiential collective of boutiques, restaurants, and event spaces opened May 1 at Runway Playa Vista as a retail center and brand incubator.

Within Free Market Playa Vista’s open-format space, visitors will find home retailer Alchemy Works; Abigail Spencer’s County Line Florals, which specializes in unique bouquets, branches and plants; Heyday personalized skincare; Studio C by C Magazine, a California-inspired lifestyle boutique; Natural Rough, a natural and sustainable handmade clothing retailer; Teressa Foglia’s handmade bespoke hats; art retailer Please Do Not Enter; Period Correct, a motorsport-centric brand; and L.A.

“As retail continues to evolve, we’re working to bring only the most-dynamic retailers and experiences to Runway,” said Chad Cress, chief creative officer at DJM.

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