What’s Trending in British Luxury? February 2022 – Style – Country and Town House

British luxury brand Asprey has announced a collaboration with automobile giant Bugatti which will see them launch a one-of-one sculpture based on the La Voiture Noire, as well as 261 smaller sculptures – each with their own NFT.

The partnership with Bugatti, such an iconic and artistic brand, is the ultimate collaboration to explore new production and artistic techniques.

Mayfair’s sports-themed members’ club, Fitzdares, is branching out of London for its new outpost in Gloucestershire.

‘Although my attachment to my Barbour may have begun as a child somewhere in a field in Hampshire, it most certainly came of age at a British music festival,’ says Alexa Chung, founder and creative director of ALEXACHUNG.

With a top speed of 45mph and kerb weight of just 98KG, Maeving’s RM1 is lightweight and manoeuvrable – perfect for navigating city roads – and is faster than e-bikes or e-scooters.

Maeving will be welcoming visitors to its London Bridge pop-up store for the entire month of February, from 8am to 8pm.

After two years of Covid restrictions, excitement for The Cheltenham Festival 2022 is building.

Yes, that’s right, castle.

‘The Cheltenham Festival is back and crowds are back, for the first time in two years!’ says William Woodhams, CEO of Fitzdares.

On the Monday evening transport will be provided to the launch of the Fitzdares Club in the Cotswold at Naunton Downs Estate.

The aptly named Mulberry Softie is a collection of three quilted bag styles, crafted from the highest quality, environmentally accredited nappa leather, filled with thick, sumptuous Responsible Down-standard feathers and lined with recycled nylon.

Spring has sprung at fine jewellery brand Graff, which has just launched its joyful Wild Flower collection.

The floral pieces are designed to slip effortlessly into anyone’s wardrobe, whether they’re meeting friends for lunch or attending an evening soiree.

Racing season is upon us and jockeys, horses and punters are all gearing up for one of the highlights of the jump racing calendar: the Cheltenham Festival.

The luxury pop-up, located in the hotel’s swanky Lincoln House suite will showcase a curated selection of looks to rent from both renowned designers like Stella McCartney and Prada, and emerging designers like Maison Marcelle, La Pearlin, Filkk, and Mimine AG.

The My Wardrobe HQ styling team will be on hand to help you select a winning look to rent, which can then be captured by a red carpet-inspired GlamBot.

Specialists in creating jewellery from the finest and rarest stones on the planet, it’s no surprise that David Morris’s new collection is simply sumptuous.

With the sensational ‘Monsoon’ emerald and white diamond necklace , for example, the brand’s CEO and Creative Director, Jeremy Morris, spent two years collecting 168 carats of beautiful, deep-green Zambian emeralds for the piece.

‘Evergreen’ earrings with emeralds and white diamonds, set in green titanium, a ‘Tetras’ bangle with turquoise, blue sapphire and white diamonds, and ‘Horizon’ earrings with pink Conch pearls and white diamonds finish the remarkable collection.

The Bremont Limited Edition S300 RFU is a 40mm chronometer in a distinct red, white and blue colour palette inspired by the England team kit.

‘Bremont’s designs, craftsmanship and brand ethos are perfectly aligned with what England Rugby stands for, two institutions that are made in England and both “Tested Beyond Endurance”,’ commented Tom Curry, Bremont ambassador and England Rugby player.

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