LOS ANGELES – – Cann, the leading cannabis-infused beverage company, announced today a $27M Series A funding round coming from fresh institutional capital, existing investors like Imaginary Ventures doubling down, and a roster of new celebrity investors including Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster and Rosario Dawson.
“We continue to invest in Cann because it has proved it can become a global beverage brand.
To produce its award-winning beverages, Cann is partnering with Truss Beverage Co., a joint venture between MolsonCoors Canada and HEXO, and a leader in the development of cannabis-beverages for the Canadian market.
Despite it being as difficult to sell Cann to Retailers as it would be to sell meat in a vegan grocery store, at the end of the day the consumer votes on the company’s success with their dollar.
With the growing legalization of cannabis in the U.S, Cann has become both the go-to alcohol alternative and the ideal cannabis entry point for mainstream consumers.
“I never thought of myself as a cannabis person, and as a co-founder of a publicly traded wine company I don’t have any issue with drinking alcohol.
“Cann is a company that prioritizes diversity and inclusion, even when it doesn’t immediately appear to impact their business performance,” said Rosario Dawson, actress and Cann board member.
Unlike most cannabis edibles and beverages, which typically offer higher doses of THC, Cann provides an approachable microdose that gives consumers full control over their experience.
Cann’s social tonics won first place at BevNET’s New Beverage Showdown in 2019, following in the footsteps of mainstream grocery products like Health-Ade Kombucha, MALK, and RISE Brewing.
The brand is backed by innovative and forward-thinking celebrities with diverse backgrounds in wellness, activism and philanthropy including Gwyneth Paltrow, Kate Hudson, Baron Davis, Rebel Wilson, Rosario Dawson, Darren Criss, Casey Niestat, Tove Lo, and Bre-Z.
is a joint venture between MolsonCoors Canada and HEXO Corp., a licensed producer of cannabis products in Canada; formed to lead innovation in the development of non-alcoholic, cannabis-beverages for the Canadian market.